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CV
Rotem Turgeman

Sir Ronald Cohen •  2o201

COMMUNICATIONS & CONTENT STRATEGIST

 

  • Led strategy, business, executive communication, and content initiatives for Sir Ronald Cohen, focused on raising awareness for Impact Investing. 

  • Working together with Impact organizations, academic researchers, and change-makers to develop policy-changing creative content.

  • Built the role from the ground up, operating as the strategic advisor and reporting directly to Sir Ronald Cohen.

WIX​  •  2013 - 2020

Over the course of 7 years I had the privilege of working at Wix, and taking part in Wix’s growth from a small Tel Aviv startup into a successful global company. 

 

During my time there I took on many ‘off-duty’ roles, like:

  • Training and mentoring users, employees and community outreach

  • Public speaking about company culture and user obsession to employees, teachers, students.

  • Mentor at Wix Business Excellence Program, where I helped small businesses craft and tell their story.

  • Member of the Wix Hackathon committee, Wix Orientation Day, and many other projects.

WIX  •  2015 - 2020

INTERNAL COMM & EMPLOYER BRANDING DIRECTOR 

  • Manage all aspects of internal communications: creating and executing an internal communications strategic plan, developing and managing internal platforms and tools, owning executive communication and facilitating change management processes.

  • Work in conjunction with Management Team to support strategic business updates, organizational changes, HR processes, marketing initiatives and more

  • Serve as point of integration between strategy and organizational change management initiatives, ensuring consistent messages, clarity and alignment to company culture, strategy and goals

  • Design and deliver communication plans for company wide programs

  • Drive Internal Communication practices across the organizations at all levels, advising and coaching managers

  • Lead the continuous implementation of Wix Global Employer brand

WIX  •  2013 - 2015

CONTENT STRATEGIST​

  • Provide content strategy for all Wix products based on extensive web, markets, trends and user research. 

  • Manage the complete template creation lifecycle, from brief research to production. 

  • Supply product teams with research and insights about their features, both before and after release.

  • Liaise with, and brief design (graphic, motion, illustrators, UI & UX), product and R&D teams on all aspects of content creation and curation for Wix products.

  • Lead point of contact at Wix design studio for all content matters.

KESHET  •  2011 - 2013

CREATIVE CONTENT EDITOR

  • Project management for all online sponsored content projects on Mako.co.il 

  • Build and present creative pitches and content proposals for new and ongoing clients

  • Create and develop online content and interactive games to support Keshet Media Group programming 

  • Content writing and editing

  • Work with creative and commercial teams to develop specifications for R&D and design teams.

DICE Marketing  •  2009 - 2011

HEAD OF LIFESTYLE

  • Build, manage and grow the Fashion, beauty and lifestyle department by bringing in new clients.

  • Develop and execute social media strategy through competitive research, messaging and audience identification.

  • Create, edit, publish and share daily content (original text, images, video or HTML) that builds connections and engagement.

  • Set up and optimize company pages and blogs to launch the brand’s social identity.

  • Moderate all user-generated content in line with the moderation policy for each community

  • Continuously improve by capturing and analyzing data, insights and best practices. 

  • Managed relationships with top lifestyle clients such as Daniella Lehavi, Factory54, Grip and more.

Roni Arnon PR  •  2008 - 2009

HEAD OF NEW MEDIA​

  • Build and manage the "New Media" department offering social media services to the agency’s PR clients like Sigal Dekel, FM, and more

  • Manage social presence - Fashion, beauty and lifestyle experience 

  • Creative development

  • Work with Israeli fashion bloggers and influencers

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Education

B.A.

Media and Business Management

  • The College of Management

  • Major: Advertising and Popular Culture

Skills

Languages

English: Professional Proficiency

Hebrew: Native

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